The Founder

The founder Fatima Habte

Fatima Habte is not simply a tour guide — she is a cultural interpreter, storyteller, and lifelong guardian of Moroccan heritage.

Born and raised in the Rif Mountains of northern Morocco, in the historic blue city of Chefchaouen, Fatima grew up surrounded by layers of memory: Andalusian houses, Jewish and Muslim neighborhoods, mountain villages, and traditions passed quietly from one generation to the next. From an early age, she learned that places are not just visited — they are lived, remembered, and protected.

With more than seventeen years of professional experience guiding travelers from around the world, Fatima has worked with leading international tour operators from the United States and Europe, accompanying hundreds of travelers across Morocco. Yet her work has always gone far beyond logistics or sightseeing. Her specialty is helping visitors understand Morocco from the inside — its history, its people, its faiths, its contradictions, and its deep humanity.

Fatima holds two specialized master’s degrees: one in Responsible Tourism and Human Development, and another in Moroccan Jewish Heritage and Cultural Circuits. She has lectured for international groups on Moroccan society, women’s lives, interfaith history, and cultural identity, and has been deeply involved in rural tourism development projects in the Rif region. These experiences give her a rare ability to connect academic knowledge with lived reality.

What makes Fatima’s journeys different is her approach. She believes that meaningful travel happens not through rushed schedules, but through relationships — sitting with local families, speaking with artisans, walking slowly through old neighborhoods, and listening to the stories that do not appear in guidebooks. Whether guiding through imperial cities, Jewish quarters, mountain villages, or desert landscapes, she invites her guests to see Morocco not as a postcard, but as a living, breathing culture.

In addition to her guiding work, Fatima is the founder and manager of a mountain eco-lodge in the Talassemtane National Park near Chefchaouen, where she has spent years developing community-based tourism, supporting local guides, women’s cooperatives, and traditional crafts. Her long-term vision is to create spaces of hospitality that feel like sanctuaries — places where travelers, cultures, and histories can meet with respect.

Traveling with Fatima is not just about where you go.
It is about what you understand, what you feel, and what you carry home with you.